Proposal · prepared for Annie Smith Jewellery · 29 May 2026
A few specific fixes for anniesmith.co.uk
Annie Smith Jewellery · Stockbridge, Edinburgh · website rebuild
I rebuild small-business sites in my spare time when I can see they are leaving good work on the table. I spent some time on anniesmith.co.uk and three things stood out, mostly around how little of what makes the studio special, the husband-and-wife bespoke story, the Stockbridge address, the 4.7-star reviews, actually reaches a first-time visitor. Three findings below, then a working rebuild you can click through.
Finding 01
The footer still reads 2017, on a site that talks about being here 26 years.
What I saw
The copyright line at the foot of every page on anniesmith.co.uk says 2017, which is nine years old, while the site itself carries the line "you always need to be sparkling, even after 26 years". The two dates contradict each other on the same page. A customer comparing studios notices the stale year before they notice anything else, and it quietly suggests nobody has looked at the site in a while, even though new commission photos are being added.
What the rebuild does
The rebuild is a fresh static build that carries the real current year, with the date generated rather than typed, so it can never go stale again. The page reads as a studio that is open, working and adding new pieces, because it is.
Finding 02
The Raeburn Place address, the Sunday hours and the 4.7 reviews are invisible to Google.
What I saw
A look at the page source shows no LocalBusiness or jeweller structured data anywhere, and no share image on the page. So the Stockbridge address, the seven-day opening hours and the 4.7-star rating across roughly 48 reviews are not surfaced to Google rich results or to the assistants people now ask for an Edinburgh jeweller. When the link is pasted into a message or sent to a partner, it unfurls blank with no picture.
What the rebuild does
The rebuild ships Jeweler and Store schema with the Raeburn Place address, the opening hours, the 4.7 aggregate rating and an FAQ block, plus a written meta description and a proper share card built from your own workshop photography. The credentials you already have start showing up where people actually look.
Finding 03
The husband-and-wife bespoke story is the best thing you have, and it is a click away.
What I saw
Two people who met on Bondi Beach in 1991, came back so Annie could train as a silversmith, and have made everything by hand in Stockbridge since 1995. That story, and the bespoke and remodelling work it leads to, is the reason someone chooses you over a chain. On the current site it sits behind a "my story" link rather than on the homepage, so a first-time visitor with a stone in a drawer rarely reaches it.
What the rebuild does
The rebuild opens on bespoke and on the two of you. A dark teal band under the hero walks through how a commission works, with a real customer-facing quote and your own workshop photos. The story and the engagement-ring work, the highest-value enquiry, become the first thing the page asks for.
What it costs
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
A few things worth answering
What happens to the anniesmith.co.uk domain and the shop email?
The domain stays exactly as it is, in your name. Only the hosting moves, from the current Drupal setup to a fast static build. The info@anniesmith.co.uk address keeps working throughout. Nothing about how customers reach you changes, the site that answers them just gets quicker and clearer.
We are makers, not web people. How much work is this for us?
Very little. I take the words, photos and details already on the current site, plus anything new you want to add, and do the build remotely. You review one round of changes before it goes live. The only thing I would ask for is a few minutes on a call to confirm the bespoke story reads the way you would tell it.
Can new pieces and photos go up after launch?
Yes. The monthly care option covers small content changes, so when there is a new commission worth showing or a change to the hours, you send it over and it goes up. No content editor to wrestle with.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Edinburgh builds this quarter, and the first confirmed wins the slot. If I do not hear back by 8 June, the proposal site comes down.
See the live rebuild ↗ A working preview you can click through. Opens in this tab.